FLATHEADenterprises

What Can I Do 4 U

Mission

My objective is to build a web presence for each client that captures the essence of the individual and/or their business. To discover and accentuate the most compelling aspects of of their business or product and to arrive at the best possible strategy, collaboratively, for the most effective results and to set them up for success. Each site is custom made with original graphics and copy. Each project is handled with the utmost professionalism and commitment to excellence.

Web Design, CMS Implementation and Training

Websites, Landing Pages, Sales Pages, Mini-Sites, CMS Construction

There is no better expert for your business than you. Your website is a powerful marketing/advertising tool that performs best when maintained (in whole or in part) by you, the business owner. One of the best things I can do as a web designer/developer is to create a site that can be easily updated and maintained internally by you the client. Content Management Systems (CMS) make that possible because they do not require advanced technological expertise to maintain. All major online news organizations and a staggering number of businesses in all sectors are moving to a CMS because of it’s ease of use and cost effectiveness. A trained tech is not required for day to day operation/maintenance of your website which means you, the owner, save money. Add to that, the SEO aspect – Google, Yahoo, Bing, etc, favor CMS or blog applications like Wordpress, Joomla, Drupal, Blogger, etc. because of the dynamic nature of the application and inherent SEF structure.

I will build the site, customize it to your specifications, then train you (and/or your staff) on how to use it. There will be times when a tech is genuinely needed. Code is constantly being modified and sometimes issues arise as a result of the ever changing nature of the web. But you will have the power to update as necessary without having to track down and pay outrageous sums to a tech.

Landing pages, sales pages and mini (or micro) sites are best left to those with experience. A lot of marketing knowledge and ad copywriting experience goes into the construction of an effective landing page or sales page.

• Website Design/Development and Implementation
• CMS Construction and Training
• Graphic Design
• Flash Animations
• Search Engine Optimization
• Social Network Integration
• Ad Banner Creation and Distribution
• PPC Campaign Development, Implementation and Maintenance
• PageRank Analysis

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Digital Video Production & Editing

advertorials, commercials, psa’s, special effects, training videos

Digital video designed specifically for internet implementation is the fastest growing ad sector. Online video attracts prospectives in a multitude of ways by combining traditional marketing techniques with the latest innovations. It’s use can effect a vast number of outlets and demographics with the most modest of investments.

• Video Production
• Advertorial Production
• Special Effects/Animations
• Video Editing and Optimization
• Original Music Compositions
• Scriptwriting/Copywriting
• Video Distribution

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SEO – Search Engine Optimization

Today’s internet environment requires dynamicism. Gone are the days when you could build a website, publish it and watch the traffic grow. Search engine algorithms are tuned to recognize websites and content that are constantly evolving. there is no shortage of information and opinions regarding SEO available on the internet. After years of studying the subject and thousands of tests using multiple strategies and techniques I’ve determined that there are five basic elements that have the greatest effect on any SEO campaign. Below are the five areas most important to effective Search Engine Optimization (SEO):

• High-Quality Content

  - There’s no substitute for good writing that entices the viewer to click-through to the next level, or at minimum to remain interested enough to flip through the pages of your site.

• Structure

  - Semantic web design becomes increasingly important to ensure that the message you are trying to convey is successfully disseminated by the search engines.

• Link Building

  - Inbound links remain the single greatest asset to improve page rankings and search relevance. Inclusion in authorative directories, forums, blogs, social media sites and others is still the best way to plant your site into the cyber-landscape.

• Pounding the Digital Pavement

  - Similar to high-quality content, there is no substitute for daily maintenance or attention. Spending a consistent amount of time each day/week/month to the promotion of your site/business improves everything, period.

• Keywords, longtail keywords, meta tags, etc

  - While important, this category is deservedly at the bottom of the list. The most successful keyword strategies will not save a mediocre site, keep your viewers interested or substantially increase your conversions. Keyword strategies are an integral component of the overall effort, and important to attract new viewers, but the emphasis here should be on “overall effort”.

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