Participation and interaction directly impacts the success or failure of a website. Providing content that impels, inspires or challenges people is the holy grail.
Highly configurable, lots of integrations, relatively easy to use. For the most part, Gravity forms plays well with others (third party plugins). It has the ability to be simple, but you also have the ability to create complex forms, which can send data to other wordpress applications, which is cool. And support is good.
Working with Gravity Forms extensively these last several months, I’ve only touched the surface, but really appreciate the power of this plugin.
Let me know if you have any questions.